Hello my lovely readers,
I came across a new fashion search engine, Style In View, and wanted to share my thoughts with you. The site brings fashion from retailers’ sites to one place, which makes looking for specific items much easier. It definitely saves time to look for many retailers items on one site, rather than going to see all of the retailers sites separately. And you might spot stuff from retailers who you had completely forgotten about!
But let me start with the look of the site.. The digital designer in me really loves the layout of the site. It’s clean and has a lot of white space, and the typography is really nice. I like it when sites use dark text on white, but accent headlines or details with white text on black. In general, I just love black, white and grey when it comes to webdesign and retailers sites – makes it so much easier for eyes to navigate :).
The searching itself is easy. I wanted to take a look at some plus size dresses and check what kind of filters the search engine has. Obviously I chose plus size for the fit, and wanted to see what kind of cobalt dresses there was available. You can also add more filters like size, type of dress, price, and even the stores that you want to include in your search. Like I said in the beginning of the post – I think this search engine is helpful if you are looking for something specific, like a brown skater dress or a grey handbag. It’s really great to get options from different stores on one screen and compare them there. As a negative point I’d say that I hope they will get more retailers on board, especially when it comes to plus-sizes.. for example Evans and Simply Be aren’t in it, and they are the biggest plus-size retailers in the UK. I still do think this is a very useful tool.
And lastly.. my favourite bit of the site: Get the look. The main page has collages of trends, celeb inspired looks, lingerie.. and when you click them you will see a selection of clothes that would fit into each of these categories. There isn’t plus-size items there, BUT the pages are really amazing for inspiration for different looks and outfits – love it!
ps. You should totally follow them on Twitter – they tweet lovely discount codes among other things ;)